client

Back to Roots, a pop-up restaurant in Copenhagen that revives traditional Greek cuisine and brings it to life in the form of meze – small, shareable dishes that bring people together at the table.

 

goal

Creating a visual brand identity that will cover all marketing and sales channels. This includes the creation of digital and printed materials.

 

client's inner self translated into reality

Based on tradition and Greek culture, create an authentic and visually engaging identity that reflects the atmosphere of the Greek Meze Festival. Brand guidelines serve to translate this tradition into a fresh visual.